Samsung to Target SMB Units with New Print Tech

In India, apart from making a significant foray in 2013 in the A3 category with the launch of MultiXpress K2200 and K2200ND, this time around Samsung has identified and impressed upon its printing technology to adhere to the requirements, options and economics of SMB or small medium business unit.

The intended target of SMBs is considered to be Tier II cities in India. But on the contrary, in a largely-scrupulous and laid back printing solutions market that India has been, what could Samsung really define? “Pushing the boundaries of innovation is what our printing solutions is all about,” said David SW Song, senior VP of strategic sales and marketing team, Printing Solution Business, Samsung Electronics Co Ltd.

The MPF Xpress C4XX series, MultiXpress CLX-9301 colour series and SCX-8128 mono series were launched at the Samsung Digital city, Suvon recently. The latter two from the series is intended for the SMBs. The C4XX series makes for the first NFC-supported colour printers.

Song, impresses upon how digital printing solutions backed with innovative features, functions and results will make printing solutions significantly cost effective, cheaper and yet provide for multiplicity in terms of tasks and options.

With the NFC (near field communication and the multi-function printers), Samsung intends to make printing solutions more efficient. While allowing businesses to go wireless with their printing needs, NFC functionality means that users can tap their smartphone on the printer to send files and documents for printing. For those wanting to use Wi-Fi, users can print directly from any Samsung Galaxy device with the default print button. For other devices, there is Samsung’s mobile printing app, available in the Google Play Store and Apple App Store.

As per industry forecasts upto 50 per cent smartphone users will be using mobile printing by 2015. Going by these estimates, the printing industry will surely see leaps and bounds of innovations and relevance.


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