Sales of Business Inkjet Printers up +16% in 2014

Unit sales of business-targeted inkjet printers (Business Inkjets) by Western Europe’s IT Distributors increased by +9% year-on-year in 2014, according to data published by CONTEXT, the leading European IT market research company.

The growth was driven by sales of Business Inkjets sold to the B2B Channel, which were up by +16%.  HP accounted for 60% of the market segment and saw unit sales in this Channel increase by +17% in 2014 and +3% in early Q1 2015 (the first 12 weeks of 2015 compared to the same period a year ago).

HP OfficeJet Pro X and Enterprise X models with page-wide array inkjet technology in Distribution were mostly sold to the B2B Channel, while Epson’s Business Inkjets with Precision Core technology are making inroads with sales into both B2B and B2C Channels. Epson has a market share of 19% of the segment and increased its unit sales to the B2B Channel by +5% in 2014.

Brother follows with a share of 12% and +11% year-on-year unit sales growth, driven by their A3 Business Inkjets, which account for half of all A3 devices sold to the B2B Channel by Western Europe’s Distributors. Canon entered the segment at the end of last year with its MAXIFY product line and currently holds a market share of 3% in sales to the B2B Channel.


(Source: verticalresponse)


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