Ricoh Acquires Turkish Distributor Saral

Ricoh announced the acquisition of Saral Buro Pazarlama Limited Sirketi, Merkezi (Saral), a distributor in Turkey. Ricoh notes the move is part of its overall strategy to grow its direct presence in key global emerging markets. Also, it will create many new opportunities for employees to share best practice approaches across EMEA.

Ricoh asserted that, as its business partner, Saral can strongly complement Ricoh’s office equipment portfolio for many years. Ricoh believes the strategic and operational partnership will help grow the overall market demand for digital office and production printing solutions in Turkey and increase Ricoh’s presence in the country.

Akira Oyama, CEO of Ricoh Europe, declared, “We are excited to welcome the Saral employees to the Ricoh Group. Saral employees are already familiar with Ricoh products and services which will ensure that together we can focus on enhancing the value we will bring to businesses in the region, while at the same time ensuring a seamless transition and business as usual for our customers.”

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