Originally written and published by Jake Nelson at Print21
Epson Steps up Planet Ark Partnership
Epson Australia has increased its partnership with Cartridges 4 Planet Ark. The company has moved from Retail Partner to Full Partner, the highest tier of involvement with the campaign.
The program, now in its 14th year, partners with recycling and recovery company Close the Loop to recycle used printer cartridges for free, ensuring they stay out of landfill. It has recycled almost 36 million cartridges to date, with the aim of surpassing 37 million by the end of March 2018.
As a retail partner, Epson supported the side of the program involving the general public, which included drop-off boxes at retailers such as Officeworks and Australia Post, and the associated education and promotional campaigns. With the move to a full partnership, it will now also support the workplace program, which provides the same services to businesses. Ryan Collins（pictured）, recycling programs manager at Planet Ark, says Epson’s move is great news for the campaign. “We’re really happy that Epson has come on board as a full partner and we’re sure it will help grow the program. It allows us to go out to all workplaces and promote Cartridges 4 Planet Ark,” he said.
Epson joins Canon and Brother at the full partnership level. Konica Minolta and Kyocera partner with Planet Ark in the workplace, while HP serves as a retail partner.