Refilling: Part of the Business Strategy

Memjet has used ITEX to show how dealers can be part of the lucrative consumables sales channel, by refilling their customers’ printers ink tanks. Memjet’s Kim Beswick took only a minute on the low cost ink refill system to fill each tank. The chip encoded filling station can refill all four color tanks at the same time, if required and prevents resellers refilling other customers’ tanks, or using a third party ink. Beswick told Recycling Times, “Memjet decided, from the very beginning, they would be different to other OEMs by allowing refilling to be part of the business model.”

Watch what Kim Beswick has to say at bit.ly/Zfq4rV

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