Quocirca: Cloud Print Enters Its Next Growth Phase

Quocirca: Cloud Print Enters Its Next Growth Phase

Quocirca today published its Cloud Print Services Vendor Landscape 2026, an in-depth assessment of how leading providers are evolving their cloud print, capture, workflow and analytics offerings to meet rising customer demand for secure, scalable and AI-ready document infrastructure. The report examines how OEMs and ISVs are differentiating through platform breadth, hybrid cloud support, security capabilities and integration with wider digitisation initiatives, with Quocirca’s primary research providing market context on buyer priorities and adoption trends*.

The report finds that vendors are responding to mainstream cloud print management adoption by expanding secure cloud-native services, strengthening hybrid deployment options and broadening support for distributed print environments. Quocirca’s research shows that 78% of organisations now use cloud print management either extensively (35%) or partially (43%), with a further 16% actively evaluating it, underscoring the scale of the opportunity for providers that can address cost, control and security requirements.

Quocirca CEO, Louella Fernandes, comments: “Organisations are increasingly recognising the benefits of cloud print management in reducing the administrative burden on IT teams and cutting costs related to power, maintenance, and on-premise servers. However, our study finds that concerns remain around security and reliability, pointing to a need for more customer education on the advantages and capabilities of cloud print management solutions.”

Vendors Focus on Hybrid Architectures to Address Security and Sovereignty Demands

The landscape highlights how suppliers are refining hybrid cloud strategies, security messaging and multi-vendor fleet support in response to persistent customer concerns around adoption:

• 34% say data security is a top concern
• 25% are concerned about the reliability and uptime of cloud services
• 22% are worried about achieving consistent printing across a multi-vendor fleet

For vendors, these findings reinforce the importance of offering flexible hybrid models that balance innovation with control. The report shows that SMBs are most concerned about performance (28%), while data sovereignty concerns peak among large enterprises (20%), creating clear segmentation opportunities for providers tailoring their propositions by customer profile.

OEMs and ISVs Expand from Cloud Print into Capture, Workflow and AI-Ready Platforms

Quocirca’s analysis shows that vendors are increasingly positioning cloud print as part of a broader document workflow platform, extending into intelligent document processing, cloud capture and digital integration services. This reflects customer demand for more connected print and scan environments and supports growing investment in cloud-based document capture:

• 77% of organisations expect growth in cloud capture adoption, with 35% anticipating significant increases
• 66% expect MFP scan volumes to rise
• 78% are increasing digitisation efforts, and 88% believe digitisation will be critically important in their organisation by 2027

Louella Fernandes adds: “As the drive for digitisation accelerates, cloud print management and cloud capture are converging into a unified, AI-enabled document infrastructure, creating opportunities for OEMs and ISVs that can deliver integrated platforms spanning print, capture, workflow, and analytics.”

MPS Providers Position Themselves as Strategic Partners in Cloud Transformation

The report shows how MPS providers are broadening their role as organisations look for help navigating cloud transitions. Forty percent of MPS customers say cloud transition support is a very important factor in supplier selection (up from 30% in 2024). Satisfaction levels are encouraging, with 42% stating their MPS partner has been very effective in supporting cloud migration, yet ongoing concerns about performance and security suggest providers still have an opportunity to sharpen their value proposition and customer education efforts.

Louella Fernandes comments: “Cloud print has reached a tipping point. Customers want the flexibility and efficiency of the cloud, but they also expect providers to deliver clear security, sovereignty and reliability assurance.

“The winners in this fragmented market will be those who deliver clarity, providing clear architectures, clear roadmaps, and clear value, while enabling customers to build AI-ready, integrated document ecosystems.”

Quocirca’s Cloud Print Services Vendor Landscape 2026 provides a comprehensive analysis of how original equipment manufacturers (OEMs) and independent software vendors (ISVs) are positioning their cloud print services portfolios, alongside strategic recommendations for buyers and suppliers. Primary research findings are included to illuminate the market drivers shaping vendor strategy and customer demand.

The following companies are designated as Leaders in the Cloud Print Services market landscape:

• OEMS: Canon, HP, Konica Minolta, Ricoh, Xerox.
• ISVs: PaperCut, Tungsten Automation, Vasion.

Epson and Sharp are designated Major Players in the Cloud Print Services market landscape.

The vendors included in the report are:

• OEMs: Canon, Epson, HP, Konica Minolta, Ricoh, Sharp, Xerox
• ISVs: Celiveo 365, NT-Ware (UniFLOW), OptimiDoc, PaperCut, Pharos, ThinPrint (ezeep), Tungsten Automation, Vasion (PrinterLogic)

*Quocirca’s Cloud Print Services Vendor Landscape 2026 draws on primary research data from its 2025 Managed Print Services study of IT decision-makers in the UK, France, Germany and the US.

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