Market Share of Each Printer OEM Revealed
As at 1Q2020, HP Inc now holds 42 percent of the total global market, up 4 percent from 38 percent on the same time last year. Canon comes in second holds 19 percent of the market, down from 20 percent the same time a year ago. Epson, in the third position, continues to creep closer to Canon and is also on 19 percent. Brother has 7 percent, also down 2 percent of the global market share compared to the previous year. Kyocera holds 2 percent of the total market share and all other players have 10 percent.
Despite picking up market share from the competing OEMs, HP actually declined in the number of unit shipments down to 7.95 million units, a decline of 17.4 percent. Most OEMs declined in a market which contracted 7.5 percent overall—except Brother and Epson. Brother saw an increase to 1.83 million units, an increase of 9.6 percent. Epson increased by 0.2 percent to more than 4.3 million units. Both vendors showed year-over-year expansion the US and Latin America as well as Central & Eastern Europe.
According to IDC, the severe year-over-year drop was due to COVID-19 supply chain disruption as most vendors have their manufacturing plants in China. The brightest spot for the quarter was the year-over-year expansion of color laser multifunction printers (MFPs) in the 21-30 ppm range, which grew 3.0% to approximately 793,000 units shipped.
Notable highlights from the first quarter include:
- Central & Eastern Europe (CEE) and Japan are the two regions with positive year-over-year growth in unit shipments during 1Q20, with CEE growing 1.8% to approximately 1.3 million units and Japan increasing 5.2% to more than 1.1 million units.
- Ink tank devices continue to expand year over year, growing 5.5% to approximately 3.7 million units shipped.
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