LMI Launches Color Profitability Challenge for Dealers

Phoenix Arizona-based LMI Solutions (LMI), winner of the Outstanding Marketing Campaign Award at the 9th RemaxWorld Expo held in Zhuhai China last week, has now rolled out “The LMI Color Profitability Challenge”. This is online contest sets out to prove the profit potential available to dealers selling cost-per-page programs including color toner.

LMI says its two minute multimedia experience is designed to help dealer principals and those who make toner buying decisions realize how much more money they could make with LMI’s latest release—longer-yield, color, toner cartridges called the LMI Max-Life Color Series.

Contest participants are asked three quick profitability questions which compare popular OEM color toner yields to LMI’s new longer yield color alternatives.

Gary Willert, President and CEO of LMI Solutions, said, “We had over 500 participants through our first LMI Color Challenge to prove the quality of our new color toner technology and now people can take this new challenge to calculate their profit potential with our new Max-Life longer-yield, color cartridges. We think the imaging industry is at the same tipping point in accepting aftermarket color toner that we saw happen with monochrome a decade ago. If early demand is any indication of our dealer’s appetite for longer yield color cartridges, these new products will be a disruptive advantage for LMI dealers pricing any cost-per-page color deal.”

In the last year alone, LMI has invested over one million dollars to perfect its new color toner technology that it claims rivals OEM products in quality and performance. These new products and services include:

Monochrome Cartridges – Longer Yield

Color Cartridges – Longer Yield

Certified Laser Printers – Fully Remanufactured

Printer Parts & Accessories – OEM & Aftermarket

To participate in the contest, click on this link:  www.lmisolutions.com/cpc

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