EMEA Printer Sales Confronts Continuous Decline

Data published by CONTEXT reveals that printer sales across EMEA (Europe, Middle East and Africa) continues the downward spiral with a sales decline of 7% year-on-year (YOY) in the third quarter of 2015 (Q3 2015).

Within EMEA, shipments to Western Europe (WE) reported a 5% decline in Q3 2015, compared to the same period last year. This is mainly due to the continuing switch away from single-function devices. In the multifunction printer (MFP) segment, sales of laser MFPs saw a 6% YOY decline, while inkjet MFP sales remained flat.

Unit shipments to Central and Eastern Europe (CEE) and to the Middle East and Africa (MEA) fell 12% and 11% respectively, comparatively less declines from the prior quarter. Weak sales to CEE continue to be driven by economic slowdown and currency fluctuations in Russia (-21 percent), the largest market in the region, while sell-in levels to other CEE countries, including Poland, Czech Republic, Hungary, and Romania, continued to grow for the quarter, driven mostly by the strong performance of multifunction devices, especially inkjet MFPs.

With respect to country performance, sales to Italy for the quarter recovered with a 5% growth, driven by strong performance of inkjet MFPs. Sales to Spain registered a positive 7% YOY growth. The UK’s sales dropped significantly by 14%. Sell-in levels to Germany, France  and the Netherlands also stumbled for the quarter, again due to declining sales of single-function devices.

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