Lexmark Makes Signage More Convenient

Originally published on wirthconsulting.org

Lexmark Launches Enhanced Retail Print and Digital Signage Solution

Lexmark International has introduced a new version of Lexmark Print and Digital Signage, a unique solution that automates printing of signs and labels for stores, allowing retailers to print and publish on-demand signs, labels, and tags. This latest version features enhanced mobile capabilities that allow store associates to make signage without leaving the sales floor.

John Linton (pictured right), director of Lexmark Retail Industry Solutions, explained: “We developed the Lexmark Print and Digital Signage solution to automate the in-store signage process, helping retailers quickly and easily develop engaging, accurate and on-brand signage so store staff can be on the sales floor with customers.”

The Lexmark Print and Digital Signage solution is said to be a proven enterprise solution for printing and publishing shelf-edge signs, labels, and tags used in retail stores. The Lexmark Publishing Platform, which evolved from AccessVia, uses one system to print paper signs with laser printers in the store; produce volumes of press-ready output for high-speed printing at a central location; and print electronic shelf labels, allowing brand consistency across all signs, and reducing IT costs.

More solution benefits at: wirthconsulting.org/ or visit Lexmark here.