Lexmark Claims SMB Customers Have Moved Away From A3

Lexmark Claims SMB Customers Have Moved Away From A3

Lexmark Claims SMB Customers Have Moved Away From A3

Lexmark Claims SMB Customers Have Moved Away From A3According to CRN, Lexmark has revealed its channel partners have delivered a record uptake of connected printers throughout 2020.

Writing for CRN, Nico Arboleda says the imaging solutions vendor has delivered a record number of cloud-connected printers through its partners. Established in 1998, CRN is a central source of news and business insight for IT resellers, systems integrators, managed service providers, IT solutions companies and distributors and vendors.

“Lexmark’s Australian and New Zealand channel partners saw a 72.5 per cent year-on-year increase in cloud-connected printers at the end of 2020, tracking along with the global growth rate of 73 per cent. The printers are connected to Lexmark’s Cloud Fleet Management platform, which allows channel partners to remotely monitor, manage and secure a customer’s print infrastructure.

“One of the biggest catalysts for the sharp increase in the percentage of cloud-connected devices through channel partners was the COVID-19 pandemic,” Lexmark ANZ managing director Stephen Bell (pictured) said.

“But even before the pandemic, many SMB customers had started to eliminate a lot of their on-premise IT infrastructure, including their print infrastructure, in order to gain efficiencies from an operational and cost perspective, and to increase the security of their printer fleet.”

Bell said the trend towards the cloud starting in 2021 will continue growing as SMB customers move away from centralised A3 print towards distributed A4 printing in the post-pandemic world. He added it would benefit resellers, who would now be delivering monitoring and fleet management services remotely.

“Bell cited research from IDC that estimates that one-third of companies with fewer than 500 employees will have adopted structured print and document management policies supported by cloud-based software by 2021.”

Read more of the article at CRN.



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