Kodak Reorganizes to Stimulate Growth

Kodak announced that it has put in place a new organizational structure in hope to make the company run more smoothly and more competitive. Also, Kodak is combining its present four regional sales organizations in Europe, United States and Canada, Australia and New Zealand (EUCAN) and Asia, Latin America, Middle East and Africa (ALMA), into two, with common service and back office support to be hosted in a shared service model in each region for all businesses.

In a news release, Mary Jane Hellyar, then-President of Kodak’s Film, Photofinishing and Entertainment Group, commented, “Under the restructuring program, Kodak will have five market-focused business divisions: Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film. These divisions will be end-to-end operating units with responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chain.”

Jeff Clarke, Kodak Chief Executive Officer, said in a release, “Kodak has an extraordinary product and service portfolio, groundbreaking scientific and engineering expertise, and a world-famous and highly trusted brand.We now have the right organizational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”