IDC: Poland’s Hardcopy Peripherals Market Is under Shifting

International Data Corporation (IDC) reported around 1.1 million units of shipment in the Polish hardcopy peripherals (HCP) market in 2013, posting a volume decline of 1% year on year.

Analysts noted that the decline was caused by the decreasing consumer demand and an evolving preference for added functionality. Also, the Polish HCP market is shifting to more expensive devices.

With respect to suppliers, HP seized more than 47% share of the Polish HCP market’s volume in 2013. Brother ranked the second with 15.3% volume share, and Canon ranked the third with 14.5%.

IDC expects Poland’s economy to develop at a faster pace in the coming years, largely owing to the release of EU funding for 2014–2020. The fund will improve export capabilities as well as growing domestic consumption.

Przemek Kowalski, a senior analyst for imaging, printing, and document solutions at IDC Poland, said, “All segments of the Polish hardcopy peripherals market suffered a year-on-year decline in consumer spending during 2013. This was counterbalanced by an increase in shipments of more expensive devices aimed at business users, which helped propel the market’s value growth. Looking ahead, IDC expects to see further growth in demand in 2014, particularly for devices equipped with smart printing and cloud printing functionalities.”

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