IDC: India’s Hardcopy Peripherals Market Grew in 1Q2014

According to International Data Corporation (IDC), the India Hardcopy Peripherals (HCP) market saw a recovery in the first quarter of 2014.
The research group attributes the growth to the government’s procurement and support by the medium and large enterprises in India.  The HCP market in India grew 1.5% in 1Q2014 with 801,000 units shipped. The laser segment witnessed a growth of 12.8% driven by government procurement. The inkjet segment, however, posted a weak rise of 1.5%, resulting from slim consumer demand.

Mohammed Riyaz Ahmed, Market Analyst at IDC India, observes, “Excluding the Government business, the demand for laser printers is slowing among the medium and large enterprises due to the combination of national and state elections where enterprises decided to hold their purchase till the new Government is in. However, overall business from this segment was stable due to financial year-end purchases, where corporations use up their remaining budgets. All these factors collectively led to the growth of the laser market.”
Vendor performance in difference market sectors:

• The Overall HCP Market

HP grasped 48.3% shipment share in 1Q2014, still ranking 1st in India’s market. Canon came in 2nd with 16.4% and Epson 3rd with a 10.5% share. Ricoh was in fourth position, closely followed by Samsung.

• Inkjet HCP Market

Inkjet HCP market suffered a sequential decline of 15.5% in 1Q 2014.
All the leading vendors in the Inkjet HCP market saw decline with the highest decline witnessed in Canon.

“All the leading vendors had a bit of inventory issues earlier. But later in the second half of the quarter, a lot of new campaigns and marketing activities were seen in the Inkjet HCP* market. As a result, a recovery is expected in the next quarter with vendors targeting back to school season.” says Mohit Raizada,Senior Market Analyst, IDC India.

• Laser HCP (Printer-based) Market

This sector grew by 9.3% in terms of unit shipments in 1Q2014.

HP maintained its leading position with 52.1% share, followed by Canon and Samsung. Ricoh remained 4th with a slim increase in market share.