HP releases Ink Advantage

HP introduced a new feature for its inkjet printers. Called “Ink Advantage” it is said to offer an efficient and affordable printing system for home users and micro-business customers, allowing them to print up to two times the amount of pages for the same cost.

According to RT’s source, “the ink capacity of the cartridges has increased which enables them to print up to two times the amount of pages for the same cost.” What this implies is that a larger ink tank in the cartridge extends the page yield. However, does it also assume the cost of the ink does not increase for a larger fill?

The new line-up of Deskjet Ink Advantage printers has been developed with more features and faster print speeds and with various price-points to cater to customers’ diverse needs. Kees Verton, Printing Category Manager, HP Middle East, said that HP continues to bring innovative and practical products to its customers. The enhanced HP Deskjet Ink Advantage portfolio offers affordable choices allowing customers to print more with high quality at a lower cost. The pricing is kept competitive in order to fight the counterfeit products in the market.

The new HP Ink Advantage series offers various functionalities. It makes versatility, creativity and remarkable savings possible. The series has the best page yield, reliability, print quality, speeds, usage patterns, cost per cartridge or page, and better longevity than similar products in the market.

Test results revealed that more than 15% of all other brands refilled ink cartridges leaked, streaked, or failed either during use or right out of the box. On average, original HP ink cartridges printed up to 34.7% more pages than the refilled cartridges, making HP cartridges the best in the market.

In a word, the Ink Advantage series demonstrates HP’s commitment to offer its customers the best products and services.