G&G Celebrates World Penguin Day to Raise Environment Awareness
The G&G campaign, themed “Take a Photo with Penguins”, attracted more than 15,000 social media interactions.
“When a follower shared at least one penguin-related photo, G&G made a donation to the World Wildlife Fund (WWF), a global environmental organization that works to sustain the natural world for the benefit of people and wildlife,” so says a spokesman of the company.
As a brand pursuing circularity and sustainability, G&G has been making “green” efforts in recent years by delivering environmental printing solutions. Since the birth of the brand, G&G has made the adorable, inspiring and persistent emperor penguins as its mascot.
“G&G just made a world of difference for vulnerable wildlife and their habitats. We are deeply grateful for your support and look forward to celebrating many conservation successes with you,” said Jessica, Senior Director of WWF in the acknowledgement letter she sent to G&G.
In 2020, G&G also celebrated World Penguin Day. Through an online topic of “saving penguins suffered from global warming”, the company encouraged followers to share their “green” efforts in daily life. It successfully got 50,000 views and aroused people’s concern about climate change.
“Our goal is to help people get to know about penguins and raise their awareness of protecting the habitats penguins live. We hope more and more people will be engaged in environmental practices. It’s our responsibility,” explained Jon Chan, G&G’s Branding Manager.
“In the future, G&G will continue to deliver environment-friendly concept through various campaigns and contribute to realizing a sustainable future,” Jon added.
About World Penguin Day
April 25th is World Penguin Day. This celebratory day coincides with the annual northern migration of Adelie penguins. This intrinsic migration pattern is conserved across generations.
Native to Antarctica are six breeding species, Emperor, King, Chinstrap, Adelie, Gentoo and Macaroni penguins. Most penguins are monogamous and have distinct calls, enabling them to locate their mates in large groups. Penguin species lay up to two eggs per mating season with the Emperor and King penguins laying only one egg. Alarmingly, of the 17 recognized living species, 11 have been listed as Vulnerable or Endangered.
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