Fuji Xerox to Expand in South East Asia

Fuji Xerox announced it would continue to expand in South East Asian market, including Thailand, Myanmar, Vietnam, Laos and Cambodia, and shrift to be service-oriented in this region.

According to Fuji Xerox, the company’s overall share of the market for printers and other document-related products both in the region and Thailand accounted for 28% last year, and the company is expecting to hit 30% of that this year. Fuji Xerox’s President Tadahito Yamamoto commented, “Thailand is at the centre of our [regional] initiative, which may affect other markets. Thailand’s market growth is one of the highest, at 17% last year. It is a huge market and we are expecting continuous growth.”

Along with the launch of the Myanmar office in April, Fuji Xerox noted it is now interested in expanding its business in Laos and Cambodia as well. In addition, Fuji Xerox said its plant in Vietnam—which was started in last December—will produce new multifunction colour-printing devices and small LED printers to support the Southeast Asian market in November.

Moreover, the company stated it used to be largely a provider of printers and printing supplies, but now also provides services that are more complex and entail talent, skills and ideas. Plus, it also has a specialist team for customized services to suit clients’ needs in Thailand.

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