Epson Praised for Food and Drink Company Success

Epson Praised for Food and Drink Company Success

Epson Praised for Food and Drink Company Success

Epson Praised for Food and Drink Company SuccessAccording to Food and Beverage Asia magazine, a “family food business” in the Philippines has become surprisingly successful, thanks to some slick in-house marketing and in-house printing.

Nelly Co was always making siopao buns for her family and friends and two decades later those same siopaos are enjoyed by thousands of Filipinos every day in the Philippines. It has grown into a 14-venue-strong food corporation called Nathaniel’s that also exports products to Japan and the US. According to Nellie’s daughter Faye Nerissa, who now works as the company’s sales and marketing director, the success came as a complete surprise.

Epson’s C3510 printer helps it stay true to its DIY, family values. Owning one means Nathaniel’s doesn’t have to meet the minimum order requirements of an external printing company and are free to print labels as and when they need them. Faye says this saves time and money, makes it easier to address any errors, and gives the company greater control over product release times.

“My mum just dreamed of having another source of income, so that she could provide her children a better quality of life,” she says. “She never expected the business to become this big thing.”

Despite the company’s rapid development, Faye still describes it as a “family business”. At first, it’s a description that seems at odds with the company’s ever-growing size and popularity. But dig a little deeper and it starts to make sense. From the development and production to sales and marketing, the family does everything itself.

“We no longer have to delay launches while we wait for another company to deliver our labels. It’s been great for our sales, as we can now release new products as soon as they’re ready,” she says. “And it’s also helped us to sell more of them, as marketing is crucial to encouraging customers to try new things and the new labels look fantastic.”

That’s because the C3510 uses Micro Piezo printhead – a patented system that uses mechanical pressure, rather than heat, to deposit microscopic droplets of ink onto its labels.

Created when piezoelectric elements in the printheads contract in response to an applied voltage, the mechanical pressure forces ink out of thousands of fine nozzles on the printhead at a rate of 40,000 times a second. As a result, the printer produces sharp, rich, virtually grain-free labels that put industrial size printers to shame.

“The printers also produce chemical-free, waterproof labels that are safe for our food products,” says Faye. For SMEs operating in the food industry, the importance of this feature is difficult to overstate, as is the printer’s compact size and low price.

In fact, the Epson C3510 printer’s compact size meant that Nathaniel’s could easily integrate the device into its small production area without having to expand its office, meaning the company could retain a hands-on “family” approach, whilst simultaneously improving the standards of its printing.

It brought the printing process back home. And by delivering greater flexibility, quality and reliability, it opened that home to a new world of possibilities.

“Our dream is to get our products into the hands of non-Filipinos in the US and Japan, two countries where we’re already popular among the local Filipino communities,” she says.

“And we know that the only way to do that is through sharper marketing, packaging and labelling. We don’t think it’s going to be easy to reach that market. But based on what we know we can do with the Epson C3510 printer, we feel like we’re in with a fighting chance.”



Please add your comments below about this story, “Epson Praised for Food and Drink Company Success.”

0 replies

Leave a Comment

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *