Epson Overtakes HP in Inkjet Market Boom

The inkjet business in India reached new heights in the first quarter of 2017.

According to themobileindian.com, Epson experienced a 26.5% increase in inkjet business year over year, overtaking HP for the first time as the market leader. Epson had 42.9% of the market for the first quarter of 2017 while HP decreased to 39.4%.

In providing reasons for the growth in the inkjet market, the latest report stated, “Over the past 12 months, the Indian printer market has witnessed a significant technology shift, with customers showing an ever-increasing inclination towards ink tank printers over entry level laser printers. The main reason behind this shift is the low cost of printing (starting from as low as 7 paise for black and white and 18 paise for color printout) and in-box high page yield ink bottles available in the market. There was also a significant marketing push from vendors, which resulted in generating high visibility for ink tank printers.”

The laser printer market, on the other hand, saw a decline of 10.2% in 2017 Q1 compared to 2016 Q1, with HP capturing 54.8% of the market, followed by Canon and Samsung.