Printer shipments to Europe, the Middle East and Africa (EMEA) are on the rise, increasing 1% in the first quarter of 2017 (Q1 2017) compared to the 8% decline in Q1 2016.
According to CONTEXT, the Middle East and Africa (MEA) outperformed every other region, reporting a 7% growth on average in printer shipments despite of the double-digit decline in the previous year. Laser MFPs, among all, is said to be the only category registering negative growth in Q1 2017.
In UAE, sell-in levels of laser hardware shrunk, however, they reported a 19% increase in overall sell-in levels due to the strong performance of inkjet technology devices.
CONTEXT noted that “Despite a percentage point decline in printer hardware shipments to Turkey, because of weak performance of single-function devices, sell-in levels of multifunction laser and inkjet hardware increased.”
Moreover, sales to Western Europe (WE) are responsible for almost 70% of all printer hardware shipments to EMEA and the performance in the first quarter was flat. This demonstrated a year-on-year improvement as there was a 6% decline in the same quarter last year. The predominant factor causing the increase of shipments was the multifunction devices.
For instance, France and the UK both reported a single percentage point increase, primarily due to inkjet technology devices. Spain and the Netherlands performed well in printer hardware with both achieving a double-digit growth. However, Germany had a 5% overall decline.
Lastly, sell-in to Central and Eastern Europe (CEE) was ultimately similar to WE, remaining flat. Russia, Kazakhstan and Belarus were notable strong performers. On the other hand, Poland and the Czech Republic declined.