Elections Fail to Boost Print Profits

The printer market failed to obtain a much anticipated increase in printing-associated profits following the Philippines national election in the first quarter of 2016.

According to International Data Corporation (IDC), the elections, believed to be the booster for booming printing activities of campaign-related supplies, was not able to sustain the expenditure associated with printing overseeing a 3.2% decline on the first quarter shipments in 2016 compared to last year. Shipments totaled 187,000 units for the period.

IDC reports the consumables market in Philippines dropped 4% year-over-year, 1% for inkjet machines and 7% for laser machine. Nicolo Santos, Market analyst for IDC Philippines thinks the decline was related to various reasons such as post-holiday effect, lack of substantial promotions and major government and enterprise deals for most vendors, etc.

The usage of multimedia is considered as a factor for the failure to achieve major gains from the election season. However, IDC predicts the market will rebound in the following quarters with increasing government spending on new administration. “Toward the end of 2016, the total HCP market is expected to grow by almost 5%,” said Santos.

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