Cartridge World Finds Superstores’ Merger Good News

The recent merger between Staples and Office Depot is good news for Cartridge World, so said the leading franchise with 1,200 stores around the world.

William Swanson (pictured), CEO of Cartridge World North America, expects 1,000 Staples stores to close after the merger, which creates a larger opportunity for Cartridge World’s network of 500 stores in North America.

In the United States, there are more than 23 million small- to medium-sized businesses printing hundreds to thousands of documents daily. Hence, the market for providing printing solutions is enormous.

“The merger effectively makes Cartridge World the only brick and mortar printing retailer to help customers choose and install high-performance printers, cartridges, services and supplies,” Mr. Swanson explained, “While superstores sell a wide range of office supplies, our franchisees provide printing expertise that best serves customers – not the retailers. The big box stores are simply not equipped to provide the unbiased consulting and custom printing solutions that we do.”

Last year, Cartridge World expanded its B2B printing solutions to become the only international franchise to provide printers, printer supplies and full-service support to small- to medium-sized business owners. Such model fills a need that big box and office supply stores are not meeting. According to the franchise, their franchisees who adopted the new model are benefitting from larger volume sales through stronger relationships with their business customers.

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