Brother’s Eco Campaign Collected Six Million Inkjet & Toner Cartridges

Brother’s European headquarters in Manchester, UK has collected almost six million inkjet and toner cartridges by its Eco Rewards initiative, since its launch in 2010 in partnership with pioneering rainforest sustainability charity Cool Earth.

As reported by Bdaily Business News, Brother has funded Cool Earth to protect over 1.3 million trees in the Peruvian rainforest (more than 2,270 acres of the Peruvian Amazon), as a reward for  people across Europe to take part in its inkjet cartridge and toner free return and recycle program.

“Our customers have really embraced the return and recycle scheme—ensuring their used ink and toner cartridges and drums are disposed of and recycled responsibly, while at the same time playing an important part in our Cool Earth pledge to support the fantastic work the charity does.” commented Geoff Lockton, Executive Director of Corporate Governance at Brother International Europe in Audenshaw.

Cool Earth Director Matthew Owen said: “Brother was our first major corporate partner and its support has helped our charity really flourish over the past five years.  Its funding has enabled our partners in the Peruvian Amazon to protect the rainforest around-the-clock and keep illegal loggers at bay. With our support, communities are building sustainable livelihoods through produce, such as coffee and cacao. We’ve also been able to strengthen villages with resources such as classroom equipment and solar powered internet.”

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