Armor Acquires Clover’s European Business
Despite the shock retreat from the European market, Clover’s highly regarded range of remanufactured cartridges will still be made available thanks to its former competitor, Armor.
According to www.pbs-business.de/, Clover’s Freecolor brand has been acquired by the France-based Armor Print Solutions. Armor moved quickly to pick up the brand within two months of Clover’s announcement to back out of Europe and focus on the Americas.
Loyal customers in Germany, Austria and Switzerland, Europe’s DACH region, have been reassured that Armor will continue to offer the same quality remanufactured cartridges under the Freecolor brand.
“We offer services to ensure continuity of supply,” said Gerwald van der Gijp (pictured), Vice President & Managing Director of Armor Print Solutions.
To better serve the market in the DACH region, Armor has set up a new logistics center in the Netherlands. In addition, Armor will increase its Morocco and Poland production by 40% and strengthen its sales team. The total investment will be between five to ten million euros, according to Armor.
To meet challenges such as “increasingly complex deliveries across Europe and managing the backlog of component deliveries,” Armor has been seeking opportunities for alliances or acquisitions to expand its business. Concentrating on European and African markets, Armor expects to be, literally, “the backbone of the European market for cartridges and printers”.
Earlier in 2022, Armor celebrated its 100-year anniversary stating it would continue to seek new opportunities in the European market.
The Freecolor brand has been well established in the imaging supplies business for almost 20 years.
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