Amazon Takes Action to End Fakes

Not only does Amazon want to be rid of counterfeits being sold, the E-commerce giant wants to solve another long-term problem—fake reviews.

According to TonerNews, Amazon will now limit its customers to five reviews per week for non-verified purchases. A non-verified purchase is one that Amazon cannot confirm was actually purchased on its website or one given to users at a large discount in exchange for a good review.

As reported by LearnBonds, Amazon has sent out emails to active reviewers informing them of the new ruling.

“The limit is five and the count is calculated from Sunday at 12 a.m. UTC through Saturday 11:59 p.m. UTC,” said spokesperson Angie Newman in an email to The Digital Reader. “We’re always innovating on behalf of our customers and shoppers consistently tell us that they value reviews from other shoppers who they know have purchased the product on Amazon.”

In October, Amazon took legal action against third-party sellers for selling fake products. The company has also been spending tens of millions of dollars on technology, as well as employed a team, to identify fake products. Please click here for more details.

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