Aftermarket Takes up Almost Half of the Cartridges Market

The research manager of IDC Asia/Pacific, Pankaj Chawla, shared the printer consumables market updates in the region with the delegates at the RT Imaging Summit Zhuhai @2014 today.

According to his speech, 218.06 million units of ink cartridges were shipped in 2013 in the region, with a value of US$2,156.8 million. Almost half (50.9%) of these products shipped are third party products and 43.1% are manufactured by OEMs. Also, 3.5% are counterfeits and 2.4% are grey products.

The shipment of laser toner cartridges were 89.77 million units in 2013, which amounted to US$4,724 million. More than a half (52.7%) of the products sold are compatible products and 36.7% are OEM products. Plus, 7.5% are counterfeits and 3.1% are grey products.

Chawla noted that the printer consumables market in the region is moving towards lower cost per page and total cost of ownership, which brings pressure for both OEM and the aftermarket.

According to Chawla, “Third party vendors can’t rely on old formula of box pushing and selling only consumable at lower prices. They need to identify their customers’ needs, focus on branding and packaging and should come up as solution providers. Some third party vendors have focused on their brand image like Veneta in Indonesia and Lefami in Vietnam. Cartridge World and Fresh Print in ANZ region have focused on packaging to differentiate their products from other vendors. Vendors like Avenir Peripherals in India and My Toner in Malaysia have identified requirements of their customers and designed their products accordingly.”

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