Regional Distributor Upgraded to National Level

With continuous efforts to extend its presence and increase channel breadth, former Xerox regional distributor has been upgraded to the national level.

Xerox India has announced Supertron Electronics Pvt. Ltd. as its new national distributor partner for office products and supplies.

Balaji Rajagopalan(Pictured), Executive Director of Technology, Channels and International Distributor Operations, said, “We are extremely pleased to partner with Supertron Electronics on our India journey. This association is reflective of our concerted efforts and focus in strengthening the channel partners’ ecosystem and our ability to share products across multiple touch points in the country. Supertron caters to over 9,000 channel partners spread across the regions. This partnership will allow us to make our Office products and Supplies accessible and available to a greater audience, thereby improving coverage and visibility.”

Mr. V.K.Bhandari, CMD, Supertron Electronics Pvt. Ltd. said, “We are delighted to partner with Xerox India on their office and supplies business. With our pan India presence and a strong network of channel partners and service locations, we will surely be able to expand value added coverage for Xerox in India and bolster our business growth.”

According to TonerNews, Supertron Electronics Pvt. Ltd. now has a significant and growing presence in the upcountry and remote towns as well.

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