Programs Upgrade to Boost Margins for Partners

Originally written by Joshua Allsopp and published at opi.net

Brother UK Alters Partner Program

Business technology solutions vendor Brother UK has restructured its partner programs.

The changes are intended to help channel partners boost margins and secure long-term customer contracts.

Brother currently offers product promotions and rewards, alongside marketing and sales tools to support its clients who sell Brother-branded products and services.

These tools can now be accessed through its online portal – BrotherZone. Users of the service will now be ranked as either Reseller, Gold or Platinum level, with each tier offering added benefits. The group also said that it would be offering “unique advantages” to businesses looking to sell managed print services solutions.

The upgrade is part of the company’s 2018 transformation strategy, a global initiative to help grow sales by moving towards a contract-based model.

Brother UK General Manager for Sales Greig Millar(pictured) said, “Our upgraded programme has been designed to help channel firms boost profit margins and tap into the growing services and solutions market. There’s currently great opportunities for vendors and partners to sell solutions, with customers increasingly looking to innovate, increase productivity and boost workforce efficiency through IT, all while keeping costs down.”