Printers Sales Sluggish in India

Due to weak consumer demand as well as sluggish government procurement, the Indian Hard Copy Peripherals (HCP) market saw an overall decline in Q4 2015.

According to International Data Corporation (IDC), the HCP market in India decreased 17.3% sequentially in Q4 2015, with total shipments of 813,643 units.

The laser printer-based HCP market declined by 15.4 % in shipments units when compared to total shipments in Q4 2014. All the major vendors HP, Canon, Ricoh, and Samsung declined accordingly in the same period. Despite the decline, HP remains the leader in the market.

With ink tank printers now penetrating into the commercial segment which had been previously dominated by laser, the inkjet market is expected to grow at a higher pace than the laser market, going forward. Meanwhile, IDC expects the printing market to transit slowly from entry level laser to inkjet, as the ink tank printers can provide color option at a comparatively lower price that makes total cost of ownership low as well.

Maninder Singh, Market Analyst, IPDS commented, “Low per page cost and price differential are the key factors influencing a shift in the preference of both the consumers as well as the enterprise segment towards the Inkjet multi-function printers over Laser printers. With major vendors launching Ink Tank printers, the competition is going to get tougher in the Inkjet category in coming quarters.”

Joydeep Dey, Senior Market Analyst, IPDS says, “The printing domain is evolving (Inkjet technology) with Continuous Ink Supply System (CISS) acting as a catalyst to a niche market. It has engulfed the major players to react and respond by introducing the technology as part of their product portfolio in a short span of time. This change is expected to bring transformational shifts in the print industry.”

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