Print Management Strategy for the UK

In order to expand its presence in the UK, ThinPrint has partnered with a local company to accelerate print management sales.

According to dealersupport.co.uk, Northamber was appointed as ThinPrint’s UK distributor, with responsibility to promote ThinPrint’s print management across different vertical markets, including small-to-medium business and education.

Accordingly, ThinPrint will offer its Advanced Adaptive Compression process to Northamber’s channel. ThinPrint claims the technology can adapt to print content and the available bandwidth and reduces print data by up to 98%. In addition, it will also provide its virtual printer driver, namely the ThinPrint Output Gateway.

Northamber considers the partnership as an important addition to the portfolio of its products, as well as a reinforcement of its position in the channel.

“Having been known as ‘The Printer People’ in our earlier years has helped Northamber develop a strong base of customers who have a key focus on print,” said Alex Phillips, director of strategy, Northamber. “As technologies evolve and these partners are becoming more reliant on infrastructure and networked devices, ThinPrint is the perfect value-add to bring infrastructure and imaging together helping the channel to mature with technology.”

Reg Bowdrey, UK&I Sales Manager, ThinPrint added: “We are very impressed by the enthusiasm and proactivity shown by Northamber about bringing our product to their channel. With their customer base in both the print and infrastructure categories, we truly believe we have found a unique partner which we can work closely with, enjoying plenty of success in 2017 and beyond.”

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