Photizo Sees Growth of Smart Devices Driving Print Demand in Emerging Markets

Steve Koenig, Director of Industry Analysis at the Consumer Electronics Association (CEA), predicts that spending on consumer electronics would stagger to $1.055 trillion, or decline about 1% in 2014.

As was reported by the research group Photizo, spending on consumer electronics in 2013 has increased by 3% to $1.068 trillion. Smart phones and tablets grew in this year, while other electronic sectors—such as, computers, printers, audio and video—all went downhill. Photizo predicts smart phones and tablets in 2014 will continue to be the chief opportunity, with growth mainly in emerging markets.

According to Photizo, “tablets and smart phones are following the trends of other technology segments and will force vendors to put more innovation into the more price competitive products”.The Midway, Kentucky-based research group opines this could be “both good and bad news” for printer and supplies companies. “As the emerging markets begin to use their smart phones and tablets as their primary IT devices, they will need output solutions for applications that require printing,” said Photizo,   concluding that print vendors—which can offer cost-saving and easy-to-use solutions to meet emerging market users’ requirements—will have a unique advantage.

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