Pantum achieved a year-on-year sales growth rate of more than 800% in the Indian market following a new product and distribution strategy earlier this year.
Originally published at PRNEWS
Pantum achieves 800% growth in Q1 and Q2 sales in the Indian market
Pantum has achieved a year-on-year sales growth rate of more than 800% in the Indian market in Q1 and Q2 of 2019. This follows the implementation of a new product and distribution strategy at the beginning of the year that specifically targets the unique features of the world’s second-most populous nation and sixth-largest economy.
In the India market, Pantum is primarily promoting two entry-level products, the single-function P2500 model and the multi-function M6502 model. With their efficient printing speeds of 22 PPM as well as low purchase and usage costs, these models have become the choice of many consumers. As for the mid-range market, Pantum continues to create differentiated products, such as the high-speed, single-function P3500 model and the high-speed, multi-function M7102 model, both of which boast printing speeds of 33 PPM and copying speeds of 24 PPM on M7102DN. Moreover, one-click installation and mobile printing from a smartphone app open up an even more efficient and practical printing experience.
On the distribution front, Pantum has teamed up with distribution giant Supertron Who is the top 4 IT distributor in India as its national distributor and leading global IT and service supplier Wipro as its nationwide customer service representative to provide user-friendly on-site services.
“India is a key market for Pantum and we are focused on further enhancing the user experience by introducing innovative and competitive products,” said Michael Qin, Pantum International Sales Director. “With positive results that have exceeded our targets, Pantum will continue to improve and optimize our product offering, after-sales service, and distribution so that we can keep providing more cost-effective options to our customers in India.”
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