Ourway Held First Agency Conference

Ourway Image Tech CO., Ltd. ‘s first Starink agent conference was held in the new modern Kingway industry park, headquarters of the company, on October 21 themed with gratitude, win-win and departure.

The group’s senior executives and sales company leaders, as well as 26 representatives from 12 core agents from across the world attended the meeting, with presence of Frank Zhao, general manager of Ourway marketing center.

“Ourway has a strong strength, and its technology, capital and production strength are among the best in the industry. Since its establishment in 2005, it has been focusing on the R&D, production and promotion of cartridge, ink and toner. In the next 10 years, we expect to make Ourway a top three company in the industry with Starink brand known as one of the most popular brands.” Frank said in his opening speech.

“Ourway has a long-term brand marketing strategy. Through close cooperation with agency partners, continuous promotion on starink brand in the local market, supporting the agent development, consolidating the sales network, actively carring out various types of sales promotion activities, cultivating the loyalty of the terminal consumer and sales channels to starink, as well as avoiding low-level price competition regardless of quality and service, we aim to make our agent partners to enjoy a long-term and stable growth.” Frank added.

Terry Tao, marketing director of Starink brand, shared with the attendees the development process of Starink brand and the development direction of Starink brand in 2019 in the conference.

He said: “Ourway firstly carried out its brand operation in a formal and systematic way in 2015. Starink brand maintained an average annual growth rate of 40% and now has 36 agents in 40 countries and regions. After nearly four years of development and exploration, Starink has gradually established its own marketing system. In order to make the customers more competitive and profitable in the local area, Starink will analyze the order product structure together with the customers, gradually increase the sales proportion of the superior products, and guide the agents to focus on the development of MPS market to create differentiated competitive advantages. And Ourway will offer strong support to its agents in after sales, making it easy for agents, with high customer satisfaction. In addition, Ourway will put more energy on market development.”

Sarah Peng, deputy general manager of marketing center, and Wing Liang, director of inkjet products, respectively analyzed from the perspectives of laser and inkjet products. Representatives from South Africa and Mexico also made speeches at the conference.