HP to Cut 10% Jobs

 Originally published by Marketing Interactive

Hewlett Packard Enterprise Reportedly Laying off about 10% of Staff

Hewlett Packard Enterprise (HPE) has plans to cut about 10% of its workforce, which amounts to at least 5,000 workers.

This is according to a report on Bloomberg, which added that according to its sources, this plan constitutes a wider effort to trim expenses as competition increases. Layoffs are expected to begin at the end of 2017 and will likely impact staff members, including managers, in the US and abroad, the report added. Marketing has reached out to HPE to find out if the job cuts will affect Asia Pacific and the region’s marketing teams.

HPE garnered a net revenue of US$8.2 billion in Q3 ending 31 July 2017, a 3% increase from the same period last year. Enterprise Group revenue increased by 3% year-over-year (yoy) to US$6.8 billion, while software revenue dropped 3% yoy to US$718 million. It financial services revenue saw a 10% yoy increase to US$897 million.

Last month, HPE’s former VP, marketing, Asia Pacific and Japan, Karen Holland (pictured), departed after more than five years with the company. During her time there, Holland was responsible for driving marketing-led profitable growth for HPE’s businesses across Asia Pacific and Japan, including Hybrid IT and Intelligent Edge, according to her LinkedIn.

In Hong Kong, Cally Chan (pictured), former vice president of enterprise group and managing director for Hong Kong and Macau of HPE left the company for Microsoft Hong Kong in July.

In 2016, HPE picked Publicis Worldwide as its lead marketing agency following a review. Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand’s roster and together will serve as the brand’s strategic marketing partners. Razorfish will continue leading HPE’s website efforts.


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