David Ramos Joins InfoTrends as Director of Channel Strategy Service

InfoTrends is pleased to announce that David Ramos has joined the company as Director of the Channel Strategy Service. In his role, Ramos will work with independent companies in the office equipment and IT services space providing a variety of business development services, forecast analysis, market sizing estimates, and marketing channel strategy services.

Prior to joining InfoTrends, Ramos held sales management, consulting, and training positions with Xerox, IKON, and Strategy Development for more than a decade. While at IKON, David lead the development of courseware and training at the leadership, marketing, and sales management levels for IKON’s Mexico operations. Following this successful assignment, David assumed responsibility for the Mexican sales operations as National Director of Sales and had responsibility for 8 sales managers and 72 sales representatives and approximately 400 employees. Upon completion of his Mexico assignment, he was assigned as Business Development Manager and General Sales Manager in North Florida Area where he provided leadership and communicated strategic direction to the area sales organization.

“At InfoTrends, David will help design, build, and deliver programs and services to independent office equipment dealers, VARs, and managed service providers,” commented Jon Reardon, Group Director at InfoTrends. “David offers a unique and relevant blend of channel experience, deep market and technology insight, street proven business acumen, strategic marketing, and sales/service talent management and development both in North American and Latin American markets that will help our clients grow their business in a sustainable and profitable fashion.”

“I am excited and honored to be joining the InfoTrends Team. Becoming a part of a leading marketing research and strategic consulting organization represents an enormous opportunity for me to use my expertise to provide guidance and drive business value for our clients through our Channel Strategy Service.”

David’s areas of expertise include:

Competitive Analysis

Go-To-Market & Positioning Strategies

Market Trend Analysis

Market Sizing and Opportunity Analysis

Sales Force Development

Sales Management and Leadership Development

Sales Process Design and Implementation

Professional Services and Service Operations

Device Management Solutions

Digital Peripherals for the Office Equipment Market

Document Workflow Solutions

Document and Content Management Solutions

Managed IT Services

Office Equipment Aftermarket Manufacturing and Remanufacturing (OEM and compatible imaging supplies, photoreceptors, and parts for copiers, printers, MFPs and other imaging equipment)

Channel Strategies