Buyers Lab and InfoTrends to Form a New Brand

Buyers Laboratory, LLC (BLI) and InfoTrends will launch a new joint brand identity on December 1, 2016.

The two companies claim the merger of the brands will generate “an unrivaled depth of capabilities” as well as offer the clients “the confidence and clarity to know, grow and succeed like never before”.

BLI acquired InfoTrends back in October 2015. The acquisition was estimated to create a global team of over 125 subject matter experts and a portfolio of products and services covering the industry’s strategic planning, competitive intelligence and research, sales enablement and productivity, customer engagement and product development needs.

BLI and InfoTrends continued to operate their respective brand names after the acquisition.

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