Brother Introduces a New Partner Program

Originally written by Kathleen Wirth and published at wirthconsulting.org

New Brother Partner Program Aimed at Developing New Mobile-Printing Solutions

According to Wirth Consulting, Brother International’s Brother Mobile Solutions group reports that it’s introduced a new mobile-printing development program, “THE NEXT” Partner Program, that’s designed to create new partnerships for advancing mobile printing. Designed to capitalize on the rapid expansion of the mobile workforce, the program is said to promote co-development of software and mobile-printing solutions.

THE NEXT Partner Program is an exclusive support system specifically designed for solutions VARs (value added resellers) and integrators “with a proven track record of expertise providing printing solutions to key vertical markets.” Brother identifies and select partners that can benefit from the enhanced product, technical, and sales support the Brother program is said to provide.

According to Ravi Panjwani, vice president of Marketing and Product Management for Brother Mobile Solutions: “Brother has long been committed to its solution development and reseller partners. The Brother ‘at your side’ promise is the driving force behind THE NEXT partner program. We’re excited to be the first in the mobile hardware space to offer this type of robust and inclusive partnership program and believe it will help tap into the tremendous need and opportunity that exists for turnkey solutions for the mobile workforce.”

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