AI & Environmental Regulations to Reshape Print Industry

AI & Environmental Regulations to Reshape Print Industry

In the recent World Printers Summit 2025 organized by the World Association of News Publishers, industry experts from around the world gathered to discuss two major themes shaping the future of the industry: the European Union Deforestation Regulation (EUDR) and AI’s impact on media operations.

AI Adoption in the Print Industry

Preliminary findings from WAN-IFRA’s 2025 World Press Trends Outlook Survey showed that 91% of industry respondents plan to invest in AI and automation, with an equal share prioritizing data analytics. Customer relationship management and video content were also identified as key investment areas. Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien, noted that integrating AI technologies is essential for maintaining long-term competitiveness, even as print continues to provide a major share of revenues.

Despite strong interest, more than 90% of publishers said it remains difficult to quantify AI’s return on investment or demonstrate its value with data. Axel Springer, managing director at Betram Stausberg, remarked that open discussion among publishers and printers would be essential for adapting to ongoing digital transformation.

Balancing Sustainability and Compliance

Another major topic at the summit was the upcoming enforcement of the EUDR, which requires proof that paper products are deforestation-free. The regulation obliges companies to submit due diligence statements and traceability data before products enter or leave the EU market.

Industry participants reported that compliance measures have required significant resources, including hiring additional staff. Concerns were raised that the system may not be practical for time-sensitive products such as newspapers, where production cycles and paper batches can change rapidly.

Although the EUDR’s implementation may be postponed to 2026, industry bodies have urged companies to continue anti-deforestation efforts. PEFC secretary general and CEO Michael Berger emphasized that environmental protection should not be delayed, warning that biodiversity loss continues globally.

Industry Outlook

As both AI innovation and environmental regulation reshape the sector, participants agreed that there is no single path forward. Betram Stausberg concluded that each publisher and printer must find its own strategy to meet these evolving challenges.

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