New CEO at Keypoint Intelligence rtmworld

New CEO at Keypoint Intelligence

New CEO at Keypoint Intelligence

New CEO at Keypoint Intelligence rtmworldMack P. Brothers (pictured) says he is thrilled to be joining Keypoint Intelligence at such an exciting time in the company’s evolution.

His appointment comes after a diligent search for a CEO following the acquisition of Keypoint Intelligence by Atar Capital in October 2019. Atar is a private investment firm based in Los Angeles.
“The need for objective sources of information and insight has never been more critical as businesses deal with both operational and strategic challenges driven by the shift to technology-driven business models,” Brothers said. “I look forward to leveraging my experience in research, data analytics and consulting to lead Keypoint Intelligence’s talented and innovative team to new market opportunities.”

Brothers, whose appointment commenced May 1, 2020, brings to Keypoint Intelligence 30 years of research and advisory expertise helping organizations navigate the business impact of evolving technology and increased customer expectations. His responsibilities will include the development, refinement and execution of the company’s overall strategy and growth initiatives.

Prior to joining Keypoint Intelligence, Brothers served as chief product officer at Forrester Research, a market-leading technology research and advisory firm based in Cambridge, MA. As a global product and consulting leader and member of the executive team at Forrester, Brothers was responsible for driving the growth of Forrester’s corporate portfolio of product offerings in syndicated research, data and analytics, events and consulting. Prior to that, he served as vice president of industry services and consulting for IHS (now IHSMarkit), where he led the global consulting team for the economics and country risk service line. Additionally, at IHS he simultaneously led the syndicated research teams and products focused on incubating the next large core markets, including life sciences, transportation, automotive, aerospace, industrial manufacturing and construction.

Commenting on the appointment of Brothers, Cyrus Nikou, founder and managing partner of Atar Capital, said, “Mack is highly experienced in growth-oriented ventures that drive value for employees and shareholders. His passion for the industry and impressive performance in delivering results makes him the perfect choice to lead Keypoint Intelligence to its next stage of growth.”

Keypoint Intelligence supports the industry’s leading Original Equipment Manufacturers, Independent Software Vendors and more than 2,000 dealers and leasing companies active in the digital imaging industry. The company’s core platform, bliQ, is based on its sophisticated and proprietary analytical testing capabilities, powering a product offering that includes field and laboratory test reports, product evaluations and outsourced testing services. In addition, Keypoint Intelligence is widely recognized as the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print and digital media industries.


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