Global and Chinese Laser OEM Market Leaders Revealed

Global and Chinese Laser OEM Market Leaders Revealed

Global and Chinese Laser OEM Market Leaders Revealed

Global and Chinese Laser OEM Market Leaders RevealedThe Chinese consulting company ccidconsulting has listed the market positions of all the laser printer OEMs. It does not include the inkjet printer manufacturers including Epson.

The listing is for global market share in 2020 and a separate listing reveals how each OEM performed in China in 2020.


According to ccidconsulting the global printer sales volume in 2020 was 87.69 million units, down 2.5% year-over-year. At the same time, global printer sales revenue in 2020 was US$ 42.1 billion, down 1.2% year-over-year.

In 2020, the sales revenue in China reached RMB 32.1 billion (US$4.92 billion) with more than 17 million units shipped.

The consulting company pointed out that the overall sales volume for the top 5 laser printer OEMs accounted for 78.7% of the global market share. In China, the top 5 laser printer manufacturers controlled 77% of sales volume in the market.

Global market leader, HP, had its biggest share in 2018, but it increased overall from 34.1% in 2016 to 41.3% in 2020. Brother has also increased its market share and Pantum doubled its market share in the same period. Other OEMs, including Canon, Ricoh, Fuji Xerox and OKI all lost market share.

Global and Chinese Laser OEM Market Leaders Revealed

In China, HP also holds the number one position and controls almost half the market.

Global and Chinese Laser OEM Market Leaders Revealed


The global laser consumables market in 2020 reported a sales revenue of US$ 41.41 billion, accounting for 80% of the total printing consumables market which includes inkjet and ribbons.

The Chinese print consumables market experiences a slight decrease in 2020 compared with the previous 5 years. This is being attributed to COVID-19 where the print consumables market saw sales revenue significantly decrease in the first two quarters of 2020.

With the pandemic being brought under control quickly in China, the print consumables market recovered in the third quarter. Laser printing consumables dominated the Chinese domestic market over other technologies.

It is expected the global print consumables market will continue to develop and further reduce the decrease of market share from year to year. The consulting company predicted the global print consumables sales revenue will reach US$43.44 billion, with a sales volume of 859.2 million units.



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