Louella Fernandes is a highly respected independent industry analyst, widely acknowledged as a leading authority on technology trends in the print industry. She is a regular commentator on digital disruption in the print industry.

Fernandes has independently built the Quocirca print research practice since joining in 2006 with the aim to provide clear and strategic market insight and recommendations for print manufacturers, channel partners and ISVs. Key areas of focus are IoT, digital transformation, managed print services, workflow and collaboration and emerging trends such as augmented reality and 3D printing.

Her strong expertise in developing complex primary research studies, vendor assessment, competitive analysis and content development for research-led white papers makes her an important speaker and contributor in many places and publications including RT Media's ImagingWorld