Brad Roderick is a revenue generation thought-leader in the imaging supplies and solutions industry. He speaks, blogs and writes articles focused on creating and delivering value to B2B customers. As Executive Vice-President for TonerCycle/InkCycle, Brad sets sales and marketing strategy for the company across all channels and is responsible for the entire "customer experience" from products to partnerships. You can reach him at broderick@inkcycle.com or find him on Twitter @BradRoderick.