Kyocera Document Solutions America has announced that José María Estébanez has been appointed as senior director, Integrated Marketing Communications.
Following the appointments of Natalie Cumberbatch as vice-president of Human Resources, Frank Zupa as vice-president of Customer Operations, and Kurt Brown as vice-president of Software and IT Services, Óscar Sánchez has moved to bring Estébanez to his team with a focus on marketing.
Estébanez was with Deloitte most recently before leading Kyocera’s marketing efforts across Europe, the Middle East and Africa. His projects at the company’s European headquarters included playing a role in the renewal of the organization’s brand identity whilst also leading the launch of a brand-new website and digital offering.
In Europe, he operated across 17 different countries to oversee digital transformation strategies in marketing, with a keen focus on Customer Relationship Management, marketing automation and sales enablement fueled by the desire to make Kyocera market leaders when it comes to content, positioning the organization as experts in the field of digital platforms.
As senior director, he will be involved in pioneering similar projects in America, with a revamped online profile in the pipeline to make it easier for customers, employees, dealers, analysts, media and a range of stakeholders to interact with the company. This will include a new approach to the Channel Program and demand generation, working hand in hand with Kyocera’s sales team. This streamlined presence in the digital space forms part of the organization’s key objectives for 2020 and beyond as Sánchez’s objectives continue to drive Kyocera into new areas.
“José brings experience of completely revolutionizing how Kyocera handles marketing. His success across the board in the European region, aligning with our global headquarters in Japan, means that he is fully on board with our plans and that commitment, passion and talent is just what we need in America,” Sánchez explained.
With the an increasingly broad product portfolio continuing to expand, Estébanez will work closely alongside the rest of the leadership team to prepare the organization for the opportunities that lie ahead in 2020. As Sánchez assembles his support team with directors and vice-presidents in key areas, Kyocera faces up to more ambitious goals than ever before.