Why Do Buyers Keep Coming Back to RemaxWorld? An Interview with Cristiano Barroco dos Santos from Rio, Brazil

Cristiano Barroco dos Santos, let’s call him Mr Cristiano, has over 30 years of experience in the printing and office industry. As the CEO of Novimpress Soluções Digitais Ltda, he is a loyal attendee of RemaxWorld Expo and values the event as an important platform to discover new technologies and connect with global partners.

With such a wealth of experience and close connection to the event, we wanted to hear Mr. Cristiano’s insights about the industry and the RemaxWorld Expo.

RemaxWorld Team: We heard you’ve been attending RemaxWorld Expo since 2018—is that true?

Mr. Cristiano: Well, my first visit to China was in 2018, but it wasn’t for RemaxWorld Expo at that time. I first attended the RemaxWorld Expo in 2019 and also participated in the RT VIP Imaging Expo in Mexico that same year. After a break due to the pandemic, I returned in 2023 and 2024, attending both RemaxWorld Expo and the Canton Fair. Earlier this year, I also joined the RT VIP Imaging Expo in Buenos Aires. And this October, I’ll be heading back to China to attend RemaxWorld Expo once again.

RemaxWorld Team: What makes you come back so many times?

Mr. Cristiano: I believe in the value of the Expos. They’re more than just business—they’re about people. I’ve built great friendships with my Chinese partners. They are respectful, friendly, and supportive. It’s always a happy experience for me.

RemaxWorld Team: What’s your impression of doing business with Chinese companies? Some people have concerns about quality.

Mr. Cristiano: I think people have different experiences. There are some small companies that may lack resources, support, or innovation. But there are also very strong, well-funded companies with great teams, and others. I don’t speak badly of anyone because I understand how hard it is to maintain a good position in the market. Success depends on the company’s vision and capacity.

RemaxWorld Team: In a rapidly changing world, what do you think is most important for this industry now?

Mr. Cristiano: Innovation. Fast, continuous innovation and embracing new technologies. That’s key to survival and growth.

RemaxWorld Team: What advice would you give to RemaxWorld Expo to adapt and stay relevant?

Mr. Cristiano: RemaxWorld Expo should bring together not only toner and printer companies, but also tech companies—those working on labels, software, facial recognition, notebooks, and more. We need to think ahead. Where do we want to be in five years, in 2030? Just importing or exporting paper and cartridges is not enough anymore. I always say this: We need to evolve.

RemaxWorld Team: You mentioned you visited the Canton Fair in 2023 and 2024—were you looking for something specific?

Mr. Cristiano: Yes, I was looking for innovation and new business opportunities. I’ve been in this market for over 30 years and have witnessed big transformations—like moving from fax to email, analog to digital, and now MPS and compact printers. The future lies in combining technologies—software solutions plus cartridges and printing.

RemaxWorld Team: Any final thoughts?

Mr. Cristiano: There are always opportunities for new business. It all depends on the vision of each company. And yes—I have a different opinion than those who criticize China. I sell other products too, and I even have my own marketing box for promotions. We need to stay open-minded and future-focused.

As Mr. Cristiano emphasized, innovation is the key to survival and growth in today’s fast-moving market. This very idea will take center stage at the upcoming RemaxWorld Expo 2025, where cutting-edge products, smart technologies, and fresh business solutions will be showcased on a global platform.

RemaxWorld Expo 2025

This year, RemaxWorld Expo 2025 promises to be bigger, bolder, and more innovative than ever before. Visitors can expect to see a broader range of new products from over 400 exhibitors across the globe, including the latest advancements in printing equipment, consumables, and intelligent office solutions. It’s a rare opportunity to explore firsthand how the industry is evolving—and how businesses can evolve with it.

Whether you’re looking to discover cutting-edge products, expand your global partnerships, or gain a deeper understanding of where the market is headed, RemaxWorld Expo 2025 is the place to be.

Join us in Zhuhai, China, this October 16–18, and be part of the conversation driving the next chapter of the industry.