All the marketing activities you do to attract new customers and retain current customers using digital devices is called Digital Marketing for your brand.
Digital marketing is the sum of marketing activities for desktop, mobile and tablet devices. Which means there are multiple types of digital marketing strategies you can employ to increase your online visibility, brand awareness, and interactions with your target audience.
Here are the top nine different digital marketing strategies you can use now for your brand:
- Content Marketing
Digital marketing is driven by content. Which means content marketing is part of all the rest of the strategies mentioned below.
Do keep in mind the more you can distribute and syndicate your content, the better are your chances to go viral.
Plan and publish your content as per the expectations of your target audience, and you are on your way to success.
Do remember that blogging in itself is not enough—you will have to employ Social Media Marketing as a supporting Digital Marketing strategy to win here.
- Social Media Marketing
Facebook is still your friend. No matter what is going on in the news, Facebook is still the most used social media platform used by marketers to achieve your marketing goals.
There’s Twitter, LinkedIn, Pinterest, Google+ as well. Find what your target audience prefers to use, and plan your social media strategy accordingly.
Content marketing is the basis here as well. Posts will be shorter and need to be much more compelling to attract and retain your target audience.
- Video Marketing
2018 is all about videos. Native videos, live videos, explainer videos, “normal” videos are the rage now. So jump in!
If you are thinking about video content, think of how you work on a blog post. Plan your post and instead of writing it out, you record a video instead.
- Email Marketing
Emails are the most direct and private way to keep in touch with your audience. You can ask questions, share news, and what not.
Start with monthly or quarterly newsletters. Choose a good email marketing client like MailChimp or ConstantContact to get started.
- Influencer Marketing
This is about leveraging the social “power” of an “influencer” to achieve your marketing goals. An influencer can be a celebrity, or a loyal customer who has a good engagement rate or fan following on the same social media platform you are targeting.
Note that some influencers will work. Some won’t. Be ready to tweak your plan as you gain more data.
- Mobile Apps Marketing
Is your business eligible for a mobile app? Ask an expert (like me!) and if yes, get started on publishing a mobile app that helps you spread the word on your brand.
We are talking about a substantial investment, so be sure to heed the expert’s advice before getting started.
- Search Engine Optimization (SEO)
You have great content on your website but still your visitor leaves? The main reason can be your slow-loading pages due to poor SEO.
Employ good SEO tactics to make sure your content is being seen by your visitors and your website is performing well enough to enable online conversions.
- Search Engine Marketing (SEM)
SEM is all about paid traffic. E.g. paid per click (PPC) advertising.
Where SEO ends is where SEM begins. You can use paid search platforms like Google AdWords, Bing Ads, etc. to target your audience using specific keywords or terms.
Now, over to you, have you been using digital marketing strategies? What has been your experience so far? Let me know!
For more insight into digital marketing, have a look at my other articles.