What is Digital Marketing?

Digital marketing is marketing using digital technologies like the Internet. You use digital marketing to showcase your products or services. And try to connect with your target audience. In doing so, you build the awareness about your brand, while capturing leads to make a sale.


Why Digital Marketing?

Are you aware your competitors are already online! They are having a “field day,” without any competition from you.

Nowadays everyone you know (and beyond) is online: either on laptops or their phones. So why isn’t your business online telling the world how awesome your products or services are?

Being online helps you to be visible to your potential customers. By engaging with potential customers, you become more than a company. You become a person they can connect with easily. Which means they will come to you the next time they are looking for products or services like yours.

Which Digital Marketing Strategies Should You Try?

Some digital marketing strategies you can use are:

  • website,
  • social media,
  • search engine optimization,
  • content marketing, and more.

Here are some things you should have in your website to make it an excellent user experience for your potential customers:

  • fast loading web pages, especially the home page and main product pages
  • easy-to-understand navigation: pay attention to header and footer to do this!
  • high-quality content that showcases your products or services: on your product pages
  • high-quality content that supports your products or services: such as blog posts
  • easily-visible contact information: display many ways customers can easily contact you
  • easy-to-use checkout process, if you’re selling online.

Already doing all of the above? Here are some advanced features you can try to drive more profits:

> chat bot (preferably using artificial intelligence) to engage your visitors

> a robust content marketing strategy. Just so you don’t run out of ways to showcase and support your products or services.

> lead-capture forms

> automated or drip email marketing strategy to build your subscriber list.

Are you using digital marketing for your business? Which strategies are working for you? Have you tried using the strategies I’ve shared here in the past. Let me know!

For more insight into digital marketing, have a look at my other articles.

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