As we start any new year, we try to figure out how we can make our lives better. On this note, let’s discuss the 5 things you can do to boost your digital marketing efforts for this new year.
Here are my top 5 tips to succeed with digital marketing in 2018:
- Strategy and Analysis
Analyze what you have done so far, and what’s working for you. Look at what the analytics tools are telling you. Then, plan how you can replicate and maybe boost your success rate.
If your analytics results are grim, start from scratch – look into my next point!
- Spy on the Competition
Don’t try to re-invent the wheel. Look at your local competitors. Extend your analysis to domestic competitors. Then go international. Keep tabs on what they are doing, how it’s done, what’s working and what’s not.
- Focus on Website Experience
Don’t assume your website visitors know their way around your website. Mark the path you want them to take with clear-cut action buttons. Focus on providing a good online experience. Your visitors should be able to fulfil the purpose of their visits.
It’s easy to focus on design and ignore search engines because the work involved is massive. But you can’t ignore search engine optimization in 2018 because of the advent of Voice Search. Optimize your content to be visible as per Text as well as Voice Search.
- Social Media Marketing
More rich media will put you on the map. Podcasts, infographics, videos are the way to go.
These top 5 tips will help you achieve your marketing goals this year. And once you have a good hang on these, you can go beyond and try tactics like Influencer Marketing, SERPs, etc.
What do you think?
For more insight into digital marketing, have a look at my other articles.