Since you will attend the world biggest event of the print consumables industry – RemaxWorld, don’t you want to make your business trip more valuable? While pre-show marketing and your at-show presence are a huge part of your event success, they should make up only about 50% of your event strategy. The most critical piece of event marketing, the other 50%, should lie in the post-show follow-up.
Today, we would like to share some must-not forget, post-event follow up tips to help you maximise your RemaxWorld participation.
1. Data filtering and Analysis
It’s expected that more than 15,000 visitors will come to Zhuhai for RemaxWorld this year, in order words, you may receive hundreds of name card or contact during the show. Make your lead list qualification as soon as possible; the lead list is a critical aspect of any event and lists should be created either directly after the show or every night after the exhibit hall closes.
2. Follow Up Immediately
At the conclusion of an event, all qualified leads should receive a speedy follow-up within 3-4 business days. Whether it is a phone call or e-mail, you should make that extra special effort and reach out to the lead, most importantly, while the show and your company are fresh in their mind. By the way, a tailor communication will usually generate better results.
Here are the steps you should consider when designing your follow-up campaigns:
All email follow-ups should be written before the event takes place. Reading event synopsis, session descriptions, and blog posts will help you craft the email messaging.
Lead Nurturing and Scoring:
Lead nurturing, and scoring is critical for a comprehensive event lead management strategy. Continue engaging event attendees through lead nurturing, and score new leads appropriately after RemaxWorld.
The organiser of RemaxWorld will release show report after the show, which will direct to all the exhibitors, visitors and non-come industrial insiders. Think of some value points or share some remarkable show data to the organiser, increase your company exposure through an authoritative third-party platform.
3. Provide Value
Instead of the sales pitch, having a reason to follow up and keep the communication casual will generate better results. Prepare relevant post-show to follow up materials or schedule post-show events that will be of interest to the leads generated. Whether it involves e-mailing a whitepaper or extending an invitation to an online web event, be sure that you are offering something of value to the recipient. In addition to having the opportunity to position your company as a thought leader, this strategy provides purpose to your follow-up efforts, giving you a reason for reaching out.
4. Using Video in Your Event Marketing
With video, though, you can extend the memories and consistently remind people why they attended, what they learned and more importantly, what they intended to bring back to their business. Create different kinds of videos for various contexts. Make short, teaser content to share on social media. Share longer, uncut recordings of the talks on your website. Edit together testimonials and feedback for a high-energy video to promote the event among new audience members.
5.Think Beyond Initial Event Follow-Up
After initial follow-up an action, it is important to stay in contact. Consistent contact with qualified leads is key to positioning your company and products/services top of mind. Your marketing efforts must extend past post-show follow-up efforts into year-round strategic marketing. To be successful, it is important to create integrated marketing plans that consist of lead nurturing programs and campaigns to continue to spread your marketing message.
6.What Your Competitors Did
An on-site event is not only an excellent opportunity to get closer to your potential clients but also a nice chance to know the new trends of your competitors. More than 480+ exhibitors will come to RemaxWorld this year, do your competitors have a bigger or smaller booth? Do they release some new competitive products? Or do they show interest in another aspect which may be a chance or challenge to you? Keep an eye on it.
These are only 21 days left for RemaxWorld Expo. Are you ready?
More Tips for RemaxWorld promotion, please refer to below links:
If you have more new ideas or enquiry, please feel free to share or connect with us.
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