A recent loyalty study shows that new opportunities exist in the US$11 billion dollar MPS market in North American companies with more than 1,000 employees.
Research group Photizo has just released their 2016 MPS Advisory Service Forecast focusing on the imaging industry.
Currently, US$8 billion of this market is tied up in MPS contracts. However, Photizo claims that 33% of MPS contract holders are considering either to switch MPS vendors or take over their outsourced MPS contracts internally.
“Many vendors are making a serious error in assuming that their existing customer loyalty or satisfaction study is adequately identifying threats to their customer base,” said Ed Crowley, CEO of Photizo Group. “Without an understanding of how your customer satisfaction and loyalty compares to your competitors, it’s easy to overestimate the strength of your customer relationships.”
According to MPSConnect.com, the multiphase study started with a quantitative study of Enterprise MPS customers in the USA, Canada, Germany, France, and the UK.
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